Coursera
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
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edX
Marketing Analytics: Marketing Measurement Strategy
NovoEd
Market Analysis at the Bottom of the Pyramid
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
市场研究:方法与应用
唐小飞
《市场研究理论与方法》
田志龙
《市场营销研究方法与应用》
涂平