Study
List of Featured Online Courses
Coursera
Firm Level Economics: Consumer and Producer Behavior
-
edX
Take Your Medicine: How to Be a Savvy Consumer
-
Coursera
An Introduction to Consumer Neuroscience & Neuromarketing
-
Coursera
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
-
Coursera
Marketing: Understanding Your Customers
-
Textbooks
Chinese Textbooks
《消费者行为学》
符国群
客户服务管理师
林国材
Customer Relationship Management
William.G.Zkmund
English Textbooks
《消费者行为学》
利昂・希夫曼 (Leon G.Schiffman)
