Datebase
Introduction
Overview
Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making.
Field of Study
Marketing
美国市场营销协会把市场营销定义为：是创造、沟通与传送价值给顾客，即经营顾客关系以便让组织与其利益关系人受益的一种组织功能与程序。市场营销学作为独立的学科，它是市场营销原理和市场营销管理的结合。
Related Field of Studies
Course Map
Prerequistie Courses
